ART DIRECTOR, SENIOR GRAPHIC DESIGNER, ILLUSTRATOR.
With over 10 years of experience, I’ve had the opportunity to work on a number of incredible projects that have allowed me to grow and establish myself within this competitive industry. My skills range from Digital, Print, Experiential to Motion Design.
I hope you’ll enjoy viewing my projects as much as I enjoyed working on them.
BRANDS I HAVE WORKED WITH
WHAT I DO
BRANDING
Brand Identity
Art Direction
Integrated Campaigns
Guidelines
DIGITAL
Web Design
Motion Design
Video Editing
Social Media
TOOLS
Adobe Creative Suite
Sketchup
Microsoft Office
Powerpoint
MORE PROJECTS
Fragrances Campaign
Playboy has evolved into one of the fastest growing consumer product companies in the world, with unquestionable global reach and unrivalled audience appeal. With this in mind, a new fragrance range for Playboy was designed to represent and suit different types of character for every occasion. The campaign Key Visuals were designed to represent each fragrance with its own unique personality. For one particular carton, I utilised my illustration skills to reflect a rebel scent provocateur ‘My Rules’. Each illustration has been created in the style of a tattoo with its own meaning, and collectively, these created a pattern effect to provide the perfect design for the fragrance ‘My Rules’.
Bodymists
Playboy body mists are part of the Playboy fragrance line, designed to provide a light, refreshing scent suitable for everyday use. These body mists are typically available in various fragrances, each with its own unique combination of notes.
Playboy fragrances took a holographic turn with its branding in order to portray a vibrant, playful and youthful image to its target audience. A range of Bodymist labels and other advertising visuals were produced, including a short animation to promote the new holographic look. The designs are targeted toward young, modern women looking for a fun and flirtatious fragrance option.
The brief was to conceptualise and envision the Ad campaign for the launch of Limitless by Jennifer Lopez. This began with a campaign visual, which then developed into Amazon A+ banners and will now continue to be utilised in various POS elements to promote the new fragrance.
In every aspect, she mirrors and encapsulates the essence of what “LIMITLESS” stands for, epitomising the very spirit that defines its name. LIMITLESS has become more than a perfume; it’s a part of an identity, a reflection of empowerment, ambition, and sensuality. It serves as a fragrant testament to powerful women – the ones who stand tall, the ones who embrace limitless possibilities, and the ones that cherish the freedom to be unapologetically themselves.
Microsoft requested for illustrations to be produced with an email design to promote genuine Microsoft software.
“Copycat” emails, also known as phishing emails, are fraudulent messages designed to mimic legitimate communications from reputable organizations like Microsoft. Cybercriminals craft these emails to deceive recipients into revealing sensitive information, such as login credentials or financial data.
The ‘Copy Cat’ illustrations were created to reflect genuine softwares vs clones and were emailed to the targeted audiences to encourage people to purchase the Microsoft packages.
GHOST has successfully established itself as a brand that delivers timeless elegance through its fragrance offerings, with each scent telling its own unique story
GHOST The Fragrance: The original and most iconic scent, it features notes of rose, jasmine, vanilla, and amber. It is soft, floral, and romantic.
GHOST Deep Night: A more intense and seductive fragrance with notes of Indian rose, apricot, vanilla, and musk. The deep purple bottle mirrors its mysterious and sensual vibe.
GHOST Sweetheart: A light, fresh scent with notes of lemon, pineapple, spearmint, and white flowers. It’s youthful and perfect for daily wear.
The Christmas gift sets were individually designed with a custom illustration to represent the unique qualities of each individual fragrance. The box design gave the fragrances a premium look and feel, whilst opening as a Christmas gift, perfect for the occasion.
VARIOUS BRANDS - TFWA STAND (CANNES)
EXHIBITION STAND
Each year, Designer Parfums participates in the TFWA World exhibition and conference by setting up a booth. I was responsible for conceptualising a stand that highlighted 13 distinct fragrance brands, such as Ariana Grande, Cerruti, Jennifer Lopez, and Porsche Design, with the primary goal of piquing additional business interest. The booth’s design encompassed several components, including eye-catching exterior window displays for Jennifer Lopez, Cerruti, and Porsche Design. Additionally, I crafted 11 distinctive shelving unit designs, each tailored to the individual brand, and incorporated holographic elements to effectively showcase new fragrance launches. To further captivate potential customers, strategically placed video content adorned the booth, complemented by luminous light boxes that enhanced the overall visual aesthetics. Furthermore, we allocated a dedicated area exclusively for Playboy to unveil their new campaign and fragrance launch, underscoring our commitment to delivering a tailored and immersive brand experience at the event.
